Tuesday, October 6, 2009

Craft Fair Madness

So, believe it or not I did my first craft fair this past Saturday! I psyched myself all week for it, prepared LOTS of new items and displays. The results - not so great.

Instead of getting all mopey, I decided to make this a learning experience and want to share my craft fair tips with everyone.

1) Don't be aggressive. One of the things that I noticed is that even if you great your customers with a normally social "hello", some shoppers were turned away. The actions of making eye contact and smile was what really worked at this particular fair. Each fair / crowd is different so test the waters.

2) Know the crowd. I didn't think about what type of people would be coming to this fair and it really hurt my business. This craft fair is in a area populated by rich, older people whom don't really appreciate inexpensive, geeky jewelry. This leads into my next advice...

3) Expand your inventory. I really should have had more variety - instead of my normal resin, unique jewelry I might have had better success with beaded necklaces, bracelets and earrings.

4) Don't request electricity unless you really need it! All those who requested electricity were put against a back wall (and in my case) the back most corner. I asked for electricity to power my laptop when I wasn't even able to pick up a wireless signal.

5) Have a friend with you. I was lucky to have my wonderful mother with me and this was a life saver. It was nice to have someone to talk to and to help me maintain my sanity! I couldn't thank her more!

6) Bring your own lunch. The fair might advertise that they have food but it could turn out to be rather unpleasant looking! If you have a buddy with you, one of you could go on a food run as well.

Ok - I think that is all the important stuff I have to share right now! If anyone has other suggestions, please leave a comment :)


Schar Freeman said...

Your display looked wonderful. Good tips and yes each fair is a learning experience.

My tip would be to research your potential fairs. Attend them and see how many vendors are repeat. This way you may see the clientele as well as the competition.

Best wishes on your next fair..♥hugs

Jennie said...

Great tips, Isa- thank you for sharing what you learned! I'll be sure to keep it in mind for my first at the end of the month...hope my display looks half as nice as yours!!!